Social media's emphasis on sharing has encouraged developers to create public APIs* so that engineers across the world can create supplemental applications from the API. Our panel will highlight a couple companies which are using APIs to support their customers, extend their brands, and provide all with innovative new products. 

Whether you are in marketing, customer service, engineering or accounting, everyone should have an understanding around how APIs work and the potential for developing services to better connect with your customers.

 *APIs (application programming interface) are sets of protocols which allow developers to build products off of an existing application. 

Join SMCSFO Tuesday May 15th, 2012, at Mashery SF for a facinating panel on Social APIs!

As always at SMCSFO events, there will be great networking, food and drinks provided!

Join us from 6:30-9pm!

Agenda: 

6:30 - 7:00 PM: Networking and refreshments

7:00 - 8:00 PM: Panel discussion

8:00 - 8:30 PM: Audience Q&A

8:30 - 9:00 PM: Wrap-up and networking

Speakers:

Tyler Singletary, Developer Evangelist, Klout

Tyler Singletary is the Developer Evangelist for Klout, emphasizing on growing the API platform and developer community through partnerships and marketing opportunities. Previously, he was the Director of Business Development for Oniracom’s Artist Services.

Murray McKerlie, Co-Founder and VP Sales & Marketing, Whit.li

At Whit.li, our goal is simple- to give the app developer a magic button that elevates only the most relevant content and people to your customers, readers, or community. In geek speak - our API creates a "Relevancy Rating" by analyzing content created by your community of customers. Included are rare interests, derived demographics, overall and trending sentiment, and unique personality traits.  Once you have this profile, you can match it to other people in context, or determine the profile of the "fanboy" for your content or brand, then match it to others in your community. 

Roland Smart, VP of Marketing, Involver

Roland Smart is a social marketing and product leader based in San Francisco, CA. Smart leads the marketing department for Involver, a leading Facebook Marketing Developer that powers more pages on Facebook than any other platform. During his tenure, he has supported a four-fold growth of platform adoption and a two-fold growth in revenues. He has a broad range of experience with social technology and advertising and has a couple startups under his belt including Sprout/AdVine (acquired by InMobi) a leading social/mobile ad creation platform. In addition, he worked at Adaptive Path a user experience design firm focused on bringing great user experiences to enterprise-level technology platforms. Previous to that, he worked on the brand side as part of the startup team at Adina For Life (started by Odwalla founder Greg Steltenpohl),  a successful San Francisco-based beverage company. He blogs about social marketing for Involver and on on his personal site rolandsmart.com. Twitter: @rsmartx

Raj Kadam, Co-founder & CEO, Viralheat

Raj Kadam is the Co-founder & CEO of Viralheat. Raj's has experience in peer-to-peer networks, advanced media delivery systems, information extraction from unstructured sources and data visualization. As co-founder of Viralheat, Raj works extensively with sentiment analysis, analytics and engagement for social media and the real time web. Viralheat APIs provide raw data feeds, detailed analytics, and sentiment analysis to consumers, brands,and agencies worldwide across a variety of industries. Raj holds a Bachelor of Science degree in Computer Science from University of Santa Barbara, CA. 

Moderator Extraordinaire: Chris Saad

Chris Saad is chief strategy officer and co-founder of Echo, which provides a real-time platform enabling the rapid implementation and scale of applications for social TV, social commerce, social music, social news and social sports. Brands leverage the Echo platform to transform their static websites into real-time experiences and Echo currently serves over one billion streams per month for Discovery Channel, ESPN, Showtime, Sports Illustrated, The Washington Post, Universal Music Group, USA Networks and World Wrestling Entertainment.

Over 14 years Chris has founded over seven workgroups, non-profits and start-ups including the Data Portability project, APML (Attention Profiling Markup Langauge) Workgroup, the Media 2.0 Workgroup, Faraday Media, RedShift and Radioactive, where he set strategic direction and championed the advancement of the real-time social web.

Thanks to our host: 

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